Ace auto insurance is sold by ACE Group through its network of agents in the United States, and ACE Group is a major global insurance company. Although the company seems to target luxury car owners there are also minimum liability coverage options for regular vehicle owners. Ace is known for its financial stability and for offering a large range of different individual and business insurance options. The company has not been rated by J.D. Power for its customer service, but reviews that have been published on the company website are mainly positive, with some negative experiences being posted on other websites.