Elephant Insurance offers auto insurance in four states at the moment and is a new insurance product that primarily sells its products online directly to its customers. It is a subsidiary of Admiral Group and has received some media attention for its fast growth and positive work environment. It is one of several new insurance companies that have focused their efforts primarily on the rapidly growing online sector of the insurance industry. Elephant offers several discounts for its customers and also offers many types of insurance products but the few customer experiences that have been posted online so far have been negative.