Esurance provides auto insurance to customers in 34 states through the internet and phone sales and sells its auto insurance directly to customers, in a similar business model as Progressive, one of its main competitors. For the states where it does not sell insurance it offers comparison auto insurance shopping with competitors to find customers the best rate. Esurance also provides other insurance products through partners such as Safeco, Progressive and others. The company is known for its effective marketing techniques and for being a leader online insurance marketing techniques.